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Showing posts from March, 2016

Brand Analysis: H&M

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H&M and Fast Fashion Photo from H&M H ello everyone! So today's blog post is an assignment for my Online and Mobile Marketing class at Santa Barbara City College. It is part of a midterm where I explore the marketing and online presence of one of The World's Most Valuable Brands according to Forbes Magazine. As someone who is interested in becoming a fashion marketer and learning more about the industry, I chose H&M , ranked #33 on the list. Here are some interesting things I learned while doing this project : A Brief History of H&M For those of you that have never heard of H&M or been to one of their stores, H&M is the second largest clothing retailer in the world, and whose headquarters can be found in Stockholm, Sweden. H & M Hennes & Mauritz AB is the full name of the company, but was originally founded in 1947 as Hennes, a simple women’s clothing store in Västerås, Sweden . The company is now consists of six different ...

How I Began to Model

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Avery's First Photo Shoot Model: Avery Ryan Photo: Visual Photography Model: Avery Ryan Photo: Visual Photography Hello everyone. Today I thought I would tell you all about how I first began to model . It all started when I was 17 and in my last year in high school. I needed to take senior photos for my graduation class of 2014. The school works exclusively with the company Visual Photography to take senior pictures and ID cards so I set up an appointment for a photo shoot with them at their studio in Camarillo, CA. I chose the package of shooting with two different backgrounds and selected the garden in the pictures you see above, as well as a plain white background with photos I didn't end up going with. When I arrived for my photo shoot with my mom in tow, the photographer Ronnie Slavin and her assistant greeted us warmly and guided us through the back garden of their studio. We picked different places to pose such as sitting on a rock, leaning underne...