Brand Analysis: H&M

H&M and Fast Fashion Photo from H&M H ello everyone! So today's blog post is an assignment for my Online and Mobile Marketing class at Santa Barbara City College. It is part of a midterm where I explore the marketing and online presence of one of The World's Most Valuable Brands according to Forbes Magazine. As someone who is interested in becoming a fashion marketer and learning more about the industry, I chose H&M , ranked #33 on the list. Here are some interesting things I learned while doing this project : A Brief History of H&M For those of you that have never heard of H&M or been to one of their stores, H&M is the second largest clothing retailer in the world, and whose headquarters can be found in Stockholm, Sweden. H & M Hennes & Mauritz AB is the full name of the company, but was originally founded in 1947 as Hennes, a simple women’s clothing store in Västerås, Sweden . The company is now consists of six different ...