Flavory Avery

    By telling a tale of a lost stuffed tiger through digital media,  Tampa International Airport   was able to connect with millions of people. Many people can relate to the story, as it may tug on our heartstrings a little bit when we remember a childhood toy that we ourselves once lost. Using this situation allowed the airport to show they value the needs and wants of their target audience, which is great customer service. Customers have many other options when picking airlines to fly with, but seeing this kind of content on social media leaves a positive and memorable impression of the brand that may result in a conversion.      The tale of the tiger was able to address the social and consumer experience through showing pictures of the stuffed animal on a journey throughout different places of the airport. It got to hang out with firefighters, work out at the gym, treat itself to a delicious gelato, and much more. When it was time for the...

BUZZZ...! BUZZZZZZ...!   Wake up.        Pick up the phone.              Plug in.  Now entering virtual reality. Surfing all the networks and programs on the daily.                                      What sites and/or applications do you visit most often?       According to my phone's built in digital wellbeing program, the app I frequented the most this week is Facebook with around 6.5 hours. I use this app more than any other probably because I've had it the longest and know the most real people on it.       The next site I use a lot is YouTube, with around 2 hours and 45 minutes spent. I would say these results definitely vary week to week depending on my workload. When I have free time I love to deep dive into some good YouTube channels. Creating videos and establ...