The Future of Digital Advertising
1. Mobile Marketing Marketing is an age-old trade that has adapted into a fluid and flexible beast. It is constantly changing and evolving with the progression of technology. Gone are the days of speaking to customers through traditional media like magazines and billboards when they are glued to mobile devices like cellphones and tablets. According to Dodson (2016) "on average, people check their phones 150 times a day, which roughly works out (depending on their sleep patterns) to every 6.5 minutes." This provides the modern marketer with ample opportunity to connect with customers through their mobile devices. My first prediction for the future of digital advertising in the next five years is that companies will increasingly convert to mobile-first websites, and mobile compatible or centered campaigns. Mobile-first means "when the website is being designed, it’s mapped out on the smallest screen first to deliver the best experience to mobile users while including fea...