Pink Car Research - Preliminary Findings & Limitations
How does the market research you have done so far support your chosen organization’s objectives? Ford Motor Company states that their purpose is "to help build a better world, where every person is free to move and pursue their dreams (Ford, n.d.) ." The company also believes "in the power of creating a world with fewer obstacles and limits, where people have the freedom to build a better life (Ford, n.d.) ." The research being conducted on whether or not a pink paint option should be offered for the 2022 Mustang supports these objectives by providing customers more freedom to express themselves. Not everyone in the world wants to drive a neutral colored car. Some people like to reject societal norms and stand out. Part of being free and pursuing one's dreams is being able to boldly define one's self as an individual. People come in all shapes, colors, and sizes, and so should the cars they drive. By launching mystic magenta, customers will be empowered wi...