Flavory Avery

One of the most interesting things I learned over the past eight weeks about social media marketing campaigns is that they are most effective when they have a defined target audience, clear objectives of what needs to be accomplished, and multiple strategies or tactics so the brand can pivot and adjust as needed. All of this requires a lot of listening and planning. I would sum it up as intentional effort. Without that, marketing efforts can come across as bland, boring, and lazy. Customers appreciate being met where they are at with messages that are tailored to their unique preferences. A generic and one-size-fits-all approach ends up fitting very little to no one. The more value a brand can provide via cool content, the more followers it will attract and be able to engage with. To be perfectly honest I didn't care for the blogs on some level. At least this one. In the moment, it feels like a redundant chore. I'm a very sensitive person and don't like delving into my feel...

For the past two years I have honestly been a stress ball of anxiety, neuroticism, and woe. School has been a big commitment for me. I frequently compare it to a train you board and cannot hop off of once you've started, otherwise face major financial ruin...at least for me. There have still been times I desperately wished I could quit though! Times where I felt I had to sacrifice things that are pretty important to me in the moment for a long-held goal. This is my last semester before I graduate. Marketing 455 is one of my last classes. One of my last projects before I am done. If I'm being real, I probably won't turn it in until Sunday night. I try so hard not to procrastinate, but my life is extremely chaotic. As for right now, it's the way I function. Once it's done, it's done. I just have to buckle down and do it. My brain is so tired. My soul is so tired. This blog is more of an emotional rant than anything academic, and I'm not really sorry for that b...

In their article, "The Key to Social Media Success Within Organizations," authors Quy Huy and Andrew Shipilov argue that building emotional capital is absolutely essential for a social media initiative to be adopted internally. Emotional capital is the positive bond or connection that is developed between stakeholders and the organization. It consists of a few essential pillars such as authenticity, pride, attachment, and fun. I agree with the author's assertion that developing emotional capital is critical, because in today's digital age, social media has become an indispensable tool for companies to communicate and engage with their employees, customers, and other stakeholders. Though an increasing amount of communication happens online, conversations should maintain personal elements like being friendly and polite. After all, we are still humans and not quite robots. Absence of emotional capital can hinder the effectiveness of social media initiatives and actually ...