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Showing posts from March, 2023

Benefits of Social Media Marketing: Pinterest

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From my ultimate dream wedding, to classic pinup hairstyles, I have created a Pinterest board for many of my random various interests and inspirations. The app/website is a visual wonderland and treasure trove of unique, high-quality content. You can get lost in rabbit-holes endlessly scrolling entertaining pictures. Of all the social media apps I personally use, I'd have to say I enjoy my Pinterest feed the most because of how pleasurable it is. The pictures are curated based on things I like, such as tattoos, burlesque, art, etc. There is no one complaining or horrible news headlines. It's a positive online space that many use as an escape from reality, a leisurely way to pass the time, or as a place to organize projects and dreams.  Little did I know before this assignment that beyond the consumer experience, Pinterest is also a great platform for businesses and creators! According to Driver, companies can market their products or services in a visually compelling way throug...

Role of Social Media: Instagram

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"Back in my day..." says the relatively young 26 year old student, "Instagram used to be all about pictures!" Jokes aside, there is truth to that statement. When I was in high school, the platform was still new and full of potential. Back then, sharing felt more spontaneous and authentic because there wasn't the pressure of becoming a popular influencer, staying on top of the ever-changing algorithm, or being hit with ads every other post on the timeline. A lot has changed since then. People are spending a lot more time online. Decker states that, "Instagram sees over one billion active monthly users and 500 million daily Instagram Stories. It is the second most accessed network behind Facebook, and users browse for an average of 53 minutes per day (2022)."  With that much daily traffic to the site, it's no wonder advertisers want in on the action. The platform provides the perfect space to directly reach specific audiences and target them with per...

Marketing Implications: Facebook

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Of all the social media platforms around these days in 2023, the one I personally use the most is Facebook. Every morning I habitually check my phone for notifications, and typically spend too much time mindlessly scrolling the newsfeed laughing at silly memes or getting distracted by cute ads like these: They always get my attention with sparkly platform shoes, or funky bright colored alternative fashion. I try to resist for awhile, but after been shown the ad so many times I usually crack and look at the website to do a little browsing. Once I actually ended up purchasing from the company YRU from one of these ads because the promotion seemed liked a great deal for how expensive the boots normally are. As for the Shein ads, I'm always attracted to them but become instantly turned off once I see that they are from said brand. Shein is known for being cheap quality and made under poor working conditions in third world countries. I love the styles, but not enough to wait so long for...