Social Media Campaign Check-In #2

Crafting a social media campaign for my company Spiral Space Dance Studio has had its ups and downs. On one hand, the project is simple because of how passionate I am about it, but on the other hand, that passion can be a double-edged sword that makes me hyper critical of my ideas. The more significant and personal an assignment is, the more pressure there is to design it as best as possible. Something I have been enjoying during this process is delving into the bigger picture of why I’m doing this in the first place. Determining the true purpose of the campaign and developing a main overarching objective is a very important step. Then, breaking that down into measurable goals, which can be further segmented into specific tasks. As simple and straightforward as this process sounds, it actually requires a lot of insightful planning. Putting passion into words is the struggle, but in the end, it will hopefully resonate with others and benefit the company.

So far, I know that the main things I want to accomplish are: engaging with my local community, educating outsiders about the exciting benefits of pole dancing, bringing people together over the shared interest of dance, and generating enough revenue to eventually earn a profit. How this will happen is yet to be determined, but I'm marinating on some ideas. Visual content seems to be the most attractive and attention grabbing, so I plan to incorporate a lot of photos and videos. However, Perry also suggests using a variety of types of content such as blog posts, polls, infographics, etc., to keep things from getting stale (2023). 

Differentiating and tailoring content to each platform is another challenging but necessary strategy to ensure effectiveness. For example, one of the social media channels I’ve chosen for the campaign is Yelp, which has more limited posting options compared to the freedom of Facebook. It is important to understand the written and unwritten rules of each platform in order to give your content the best chance possible of being seen and interacted with by your target audience. Other than those challenges, I am having fun creating something for school that I plan to apply in real life. It makes me feel like I am getting a return on my investment into my education.

Reference:

Perry, T. (2023). 3 tips to improve your content diversification strategy. Foundation Marketing. https://foundationinc.co/lab/content-diversification-strategy/#:~:text=Content%20diversity%20means%20using%20a,ll%20reach%20a%20wider%20audience.