Marketing 455: Final Thoughts

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For the past two years I have honestly been a stress ball of anxiety, neuroticism, and woe. School has been a big commitment for me. I frequently compare it to a train you board and cannot hop off of once you've started, otherwise face major financial ruin...at least for me. There have still been times I desperately wished I could quit though! Times where I felt I had to sacrifice things that are pretty important to me in the moment for a long-held goal. This is my last semester before I graduate. Marketing 455 is one of my last classes. One of my last projects before I am done. If I'm being real, I probably won't turn it in until Sunday night. I try so hard not to procrastinate, but my life is extremely chaotic. As for right now, it's the way I function. Once it's done, it's done. I just have to buckle down and do it. My brain is so tired. My soul is so tired. This blog is more of an emotional rant than anything academic, and I'm not really sorry for that because the prompt was pretty open ended. I've truly enjoyed this class and this project however. It is the perfect ending to my journey for a big reason:

I returned to school because I wanted to have an educational foundation to give me confidence in opening a business, as well as provide a backup plan in case that didn't work out. Life moved fast, and March of this year, 2023, I went full send and officially opened my business while still in school and working part time. The dance studio has been successfully operating so far given how spread thin I am, but it could definitely be improved upon through more marketing. I am extremely grateful that this final class project, which is a culmination of everything I've learned so far about marketing, is allowing me to use my company as the subject. Being able to apply concepts learned in school directly to a real life project is extremely useful. Through this project I have determined my company's social media objectives, the tactics I will use to accomplish them, the audience I will target, and so much more. I feel prepared to put this plan into action and hopeful about the results. As with pretty much anything in life however, you gotta spend money to make money. That is where I must overcome my penny pinching apprehension. 

Picture References:

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